{"id":988117,"date":"2026-05-07T11:12:49","date_gmt":"2026-05-07T11:12:49","guid":{"rendered":"https:\/\/marwaalsaadie.com\/?page_id=988117"},"modified":"2026-06-04T06:53:15","modified_gmt":"2026-06-04T06:53:15","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/marwaalsaadie.com\/index.php\/case-studies\/","title":{"rendered":"Case Studies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"988117\" class=\"elementor elementor-988117\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf997d9 e-flex e-con-boxed e-con e-parent\" data-id=\"cf997d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3a3755b elementor-widget elementor-widget-text-editor\" data-id=\"3a3755b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selected examples of strategic communications, media positioning, and reputation-building initiatives delivered across the UAE.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5db88d elementor-widget elementor-widget-html\" data-id=\"d5db88d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- WORDPRESS SAFE CASE STUDY LAYOUT -->\r\n\r\n<section class=\"ms-case-study\">\r\n\r\n  <div class=\"ms-container\">\r\n\r\n    <div class=\"ms-case-grid\">\r\n\r\n      <!-- LEFT -->\r\n\r\n      <aside class=\"ms-case-sidebar\">\r\n\r\n        <span class=\"ms-case-label\">\r\n          Case Study 01\r\n        <\/span>\r\n\r\n        <h2 class=\"ms-case-title\">\r\n          UAE-Based Higher Education Entity\r\n        <\/h2>\r\n\r\n        <div class=\"ms-meta-group\">\r\n\r\n          <div class=\"ms-meta-item\">\r\n            <span>Client<\/span>\r\n            <p>Confidential \u2014 UAE-based entity<\/p>\r\n          <\/div>\r\n\r\n          <div class=\"ms-meta-item\">\r\n            <span>Sector<\/span>\r\n            <p>Higher Education<\/p>\r\n          <\/div>\r\n\r\n          <div class=\"ms-meta-item\">\r\n            <span>Focus<\/span>\r\n            <p>Share of Voice Growth<\/p>\r\n          <\/div>\r\n\r\n        <\/div>\r\n\r\n      <\/aside>\r\n\r\n      <!-- RIGHT -->\r\n\r\n      <div class=\"ms-case-content\">\r\n\r\n        <div class=\"ms-content-card\">\r\n\r\n          <span class=\"ms-card-label\">\r\n            Overview\r\n          <\/span>\r\n\r\n          <h3>\r\n            Strengthening media visibility and institutional positioning\r\n          <\/h3>\r\n\r\n          <p>\r\n            Worked with a UAE-based academic institution to improve media visibility, strengthen positioning, and increase overall share of voice across relevant UAE media platforms.\r\n          <\/p>\r\n\r\n        <\/div>\r\n\r\n        <div class=\"ms-content-card\">\r\n\r\n          <span class=\"ms-card-label\">\r\n            Objective\r\n          <\/span>\r\n\r\n          <p>\r\n            Increase media visibility, improve editorial positioning, and secure consistent Tier-1 UAE media coverage.\r\n          <\/p>\r\n\r\n        <\/div>\r\n\r\n        <div class=\"ms-content-card\">\r\n\r\n          <span class=\"ms-card-label\">\r\n            Approach\r\n          <\/span>\r\n\r\n          <p>\r\n            Developed a structured communication and media outreach strategy aligned with institutional priorities, thought leadership opportunities, and editorial relevance.\r\n          <\/p>\r\n\r\n        <\/div>\r\n\r\n        <div class=\"ms-content-card\">\r\n\r\n          <span class=\"ms-card-label\">\r\n            Key Actions\r\n          <\/span>\r\n\r\n          <ul>\r\n            <li>Press release development<\/li>\r\n            <li>Media outreach & journalist engagement<\/li>\r\n            <li>Executive positioning support<\/li>\r\n            <li>Editorial coordination<\/li>\r\n            <li>Strategic communication planning<\/li>\r\n          <\/ul>\r\n\r\n        <\/div>\r\n\r\n        <!-- RESULTS -->\r\n\r\n        <div class=\"ms-results-wrapper\">\r\n\r\n          <span class=\"ms-card-label\">\r\n            Results\r\n          <\/span>\r\n\r\n          <div class=\"ms-results-grid\">\r\n\r\n            <div class=\"ms-result-box ms-result-wide\">\r\n\r\n              <h4>SOV increased from 49% to ~69%<\/h4>\r\n\r\n              <p>\r\n                Share of Voice growth achieved across targeted media coverage.\r\n              <\/p>\r\n\r\n            <\/div>\r\n\r\n            <div class=\"ms-result-box\">\r\n\r\n              <h4>Tier-1<\/h4>\r\n\r\n              <p>\r\n                Visibility secured across leading UAE media publications.\r\n              <\/p>\r\n\r\n            <\/div>\r\n\r\n            <div class=\"ms-result-box\">\r\n\r\n              <h4>Increased<\/h4>\r\n\r\n              <p>\r\n                Stronger institutional visibility and communication positioning.\r\n              <\/p>\r\n\r\n            <\/div>\r\n\r\n          <\/div>\r\n\r\n        <\/div>\r\n\r\n      <\/div>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n<\/section>\r\n\r\n<style>\r\n\r\n.ms-case-study{\r\n  padding:120px 0;\r\n}\r\n\r\n.ms-container{\r\n  width:92%;\r\n  max-width:1320px;\r\n  margin:0 auto;\r\n}\r\n\r\n.ms-case-grid{\r\n  display:grid;\r\n  grid-template-columns:0.7fr 1.3fr;\r\n  gap:70px;\r\n  align-items:start;\r\n}\r\n\r\n.ms-case-sidebar{\r\n  position:sticky;\r\n  top:40px;\r\n}\r\n\r\n.ms-case-label{\r\n  display:inline-block;\r\n  margin-bottom:24px;\r\n  font-size:12px;\r\n  letter-spacing:2px;\r\n  text-transform:uppercase;\r\n  color:#9d8a74;\r\n}\r\n\r\n.ms-case-title{\r\n  font-size:56px;\r\n  line-height:1;\r\n  letter-spacing:-2px;\r\n  margin:0 0 38px;\r\n  color:#111111;\r\n}\r\n\r\n.ms-meta-group{\r\n  display:flex;\r\n  flex-direction:column;\r\n  gap:18px;\r\n}\r\n\r\n.ms-meta-item{\r\n  padding-bottom:18px;\r\n  border-bottom:1px solid rgba(0,0,0,.08);\r\n}\r\n\r\n.ms-meta-item span{\r\n  display:block;\r\n  margin-bottom:10px;\r\n  font-size:11px;\r\n  letter-spacing:2px;\r\n  text-transform:uppercase;\r\n  color:#8a8a8a;\r\n}\r\n\r\n.ms-meta-item p{\r\n  margin:0;\r\n  font-size:16px;\r\n  line-height:1.7;\r\n  color:#444;\r\n}\r\n\r\n.ms-case-content{\r\n  display:flex;\r\n  flex-direction:column;\r\n  gap:22px;\r\n}\r\n\r\n.ms-content-card{\r\n  background:#ffffff;\r\n  border:1px solid rgba(0,0,0,.05);\r\n  border-radius:28px;\r\n  padding:42px;\r\n}\r\n\r\n.ms-card-label{\r\n  display:block;\r\n  margin-bottom:18px;\r\n  font-size:11px;\r\n  letter-spacing:2px;\r\n  text-transform:uppercase;\r\n  color:#9d8a74;\r\n}\r\n\r\n.ms-content-card h3{\r\n  margin:0 0 20px;\r\n  font-size:36px;\r\n  line-height:1.1;\r\n  color:#111111;\r\n}\r\n\r\n.ms-content-card p{\r\n  margin:0;\r\n  font-size:17px;\r\n  line-height:1.9;\r\n  color:#555555;\r\n}\r\n\r\n.ms-content-card ul{\r\n  margin:0;\r\n  padding-left:18px;\r\n}\r\n\r\n.ms-content-card ul li{\r\n  margin-bottom:12px;\r\n  font-size:16px;\r\n  line-height:1.8;\r\n  color:#444444;\r\n}\r\n\r\n.ms-results-wrapper{\r\n  margin-top:8px;\r\n}\r\n\r\n.ms-results-grid{\r\n  display:grid;\r\n  grid-template-columns: 1.2fr 0.9fr 0.9fr; \/* Gives more tracking room specifically to the text entry *\/\r\n  gap:18px;\r\n  align-items: stretch; \/* Aligns box heights cleanly together *\/\r\n}\r\n\r\n.ms-result-box{\r\n  background:#111111;\r\n  border-radius:22px;\r\n  padding:32px;\r\n  display: flex;\r\n  flex-direction: column;\r\n  justify-content: flex-start;\r\n}\r\n\r\n.ms-result-box h4{\r\n  margin:0 0 14px;\r\n  font-size:32px; \/* Scaled down slightly from 40px to safely keep the longer title clean *\/\r\n  line-height: 1.2;\r\n  color:#ffffff;\r\n}\r\n\r\n\/* Specific formatting override for the long statistic box *\/\r\n.ms-result-wide h4 {\r\n  font-size: 24px; \r\n}\r\n\r\n.ms-result-box p{\r\n  margin:0;\r\n  font-size:15px;\r\n  line-height:1.7;\r\n  color:#d6d6d6;\r\n}\r\n\r\n\/* RESPONSIVE *\/\r\n\r\n@media(max-width:1200px){\r\n  .ms-results-grid{\r\n    grid-template-columns:1fr; \/* Stack into a clean column block early to avoid squishing long text *\/\r\n  }\r\n  .ms-result-wide h4 {\r\n    font-size: 32px; \/* Standardize font sizes on standalone stacked elements *\/\r\n  }\r\n}\r\n\r\n@media(max-width:1100px){\r\n\r\n  .ms-case-grid{\r\n    grid-template-columns:1fr;\r\n  }\r\n\r\n  .ms-case-sidebar{\r\n    position:relative;\r\n    top:auto;\r\n  }\r\n\r\n}\r\n\r\n@media(max-width:768px){\r\n\r\n  .ms-case-study{\r\n    padding:80px 0;\r\n  }\r\n\r\n  .ms-case-title{\r\n    font-size:40px;\r\n    line-height:1.05;\r\n  }\r\n\r\n  .ms-content-card{\r\n    padding:30px 22px;\r\n  }\r\n\r\n  .ms-content-card h3{\r\n    font-size:28px;\r\n  }\r\n\r\n  .ms-result-box{\r\n    padding:26px;\r\n  }\r\n  \r\n  .ms-result-box h4, .ms-result-wide h4{\r\n    font-size: 24px;\r\n  }\r\n\r\n}\r\n\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Selected examples of strategic communications, media positioning, and reputation-building initiatives delivered across the UAE. Case Study 01 UAE-Based Higher Education Entity Client Confidential \u2014 UAE-based entity Sector Higher Education Focus Share of Voice Growth Overview Strengthening media visibility and institutional positioning Worked with a UAE-based academic institution to improve media visibility, strengthen positioning, and increase&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-988117","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marwaalsaadie.com\/index.php\/wp-json\/wp\/v2\/pages\/988117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marwaalsaadie.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marwaalsaadie.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marwaalsaadie.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marwaalsaadie.com\/index.php\/wp-json\/wp\/v2\/comments?post=988117"}],"version-history":[{"count":13,"href":"https:\/\/marwaalsaadie.com\/index.php\/wp-json\/wp\/v2\/pages\/988117\/revisions"}],"predecessor-version":[{"id":988428,"href":"https:\/\/marwaalsaadie.com\/index.php\/wp-json\/wp\/v2\/pages\/988117\/revisions\/988428"}],"wp:attachment":[{"href":"https:\/\/marwaalsaadie.com\/index.php\/wp-json\/wp\/v2\/media?parent=988117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}